The Kia brand name started with humble beginnings in the mid-20th century. But since then, this Korean automotive company has exceeded all expectations, becoming one of the most reliable names on the market. At The Duell’s Evansville Kia we happily stand behind this brand, and are proud to know that J.D. Power feels the same way.
Recently Kia received the #1 position from J.D. Power for initial quality. This is a particularly exceptional feat, as Kia’s position as #1 is the first time in 27 years that the first place was earned by a non-premium brand. Porsche trails close behind in second place, followed by another successful Korean brand, Hyundai.
The J.D. Power Initial Quality test was designed to examine any potential problems that buyers may have with their cars within the first 30 days. It uses eight categories to measure the quality of a given vehicle. Recent studies have shown that today’s automobile market is more reliable than ever, which is great news for buyers.
Reliability continues to be one of the most important factors in choosing a new car. So, as Kia continues to develop the most reliable vehicles possible, the brand will grow its loyalty and following, making it a win-win for everyone.