The hamsters that feature prominently in many Kia Soul commercials are famous, but the new Kia Soul ad campaign seems to be doing away with them. The first commercial in the campaign, dubbed “The New Species of Soul,” not only lacks the hamsters and hamster wheels you might have come to expect from the brand’s marketing efforts, but instead features a chameleon.
The stars of the 30-second spot are three versions of the new 2020 Soul. It kicks off with the Soul GT-Line and its sporty Inferno Red body kit and 200-horsepower 1.6-liter turbo. Then the rugged Soul X-Line, clad in Undercover Green, is shown climbing a dirty trail. Finally, a Solar Yellow Soul EX Designer smoothly cruises along a road lined with chameleon spikes.
It’s a slickly-produced ad that sends a pretty clear message: Whether you want on-road performance, off-road capability, or flashy style, you can find a 2020 Kia Soul that meets your needs.
“We have taken the Soul to an entirely new level by giving it even more of Kia’s ‘Give It Everything’ credo. With the expanded lineup offering more style, utility, technology, comfort and adaptability than ever before, it’s a whole new species of Soul,” said Saad Chehab, vice president, marketing communications, Kia Motors America.
“While nearly everything about the Soul is different, this campaign continues the fun and irreverent attitude that turned Soul into an icon over the last decade.”
The 2020 Kia Soul actually has a fourth model in the range — the Soul EV — but it doesn’t appear in the video. Maybe Kia is saving the hamsters for that one. Either way, you can explore all four models and their features at Evansville Kia.